The Basketball Tournament
Mission
Support TBT’s team in bringing their $2M, winner-takes-all basketball tournament to Chicago for Championship Week.
Deliverables
Developed marketing & promotion strategy, action plan and budget
Managed budget, vendor relationships, sponsor rights & benefits fulfillment
Create partner programs for sports clubs, park district and alumni bars
Managed print, radio, out-of-home, social media, and email campaigns
Deployed street teams to promote awareness and engage fans
Identified and cultivated sponsors and partner support from key organizations
Executed attendance-building campaign that included incentives, group sales and transportation planning
Coordinated youth clinic with celebrity coaches, including Chris Paul (CP3)
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