The Basketball Tournament

Mission

Support TBT’s team in bringing their $2M, winner-takes-all basketball tournament to Chicago for Championship Week.

Deliverables

Developed marketing & promotion strategy, action plan and budget

Managed budget, vendor relationships, sponsor rights & benefits fulfillment

Create partner programs for sports clubs, park district and alumni bars

Managed print, radio, out-of-home, social media, and email campaigns

Deployed street teams to promote awareness and engage fans

Identified and cultivated sponsors and partner support from key organizations

Executed attendance-building campaign that included incentives, group sales and transportation planning

Coordinated youth clinic with celebrity coaches, including Chris Paul (CP3)

client examples

  • New Years Eve Blast
  • Special Olympics
  • Wintrust Financial
  • USC Caruso Catholic Center
  • NFL Draft
  • Arena Club at Soldier Field
  • Chicago 2016 Olympic Bid

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